Specialized audience logic
Combine industry, role, geography, technology, organization type, specialty, or other conditions into a tailored audience definition.
Built around your exact brief
When standard filters are not enough, build to the brief.
Create specialized datasets around niche industries, technologies, role combinations, geographic conditions, or other business criteria.
Niche markets
Custom research
Special filters
Built around your targeting brief
Design the dataset around the business question
Custom data projects are useful when the audience cannot be defined by one standard filter. The brief can combine multiple criteria, specialized research, and a custom field structure.
Custom field structure
Define the exact columns and attributes your workflow requires instead of working from a fixed schema.
Research-led projects
Scope niche market or account research where standard datasets do not fully answer the business question.
Available attributes
The schema follows the brief
Custom projects can use standard business fields alongside specialized attributes relevant to the requested market:
Company fieldsProfessional fieldsHealthcare attributesTechnology attributesCustom classificationsGeographyOrganization typeSpecialty / niche tagsSource URLs where scopedRequested custom columns
Targeting frameworkExample
ObjectiveYour specific business question
CriteriaStandard + custom filters
FieldsCustom output schema
ScopeDefined audience universe
Custom outputFields and filters aligned to your brief
Where it fits
Use the data for focused business workflows
Niche market discovery
Identify organizations or professionals in a narrowly defined or specialized business segment.
Competitive ecosystem mapping
Structure companies, roles, and technology context around a defined market ecosystem.
Event or partnership research
Build a focused audience around a specialized event, channel, association, or partnership context.
One-off research briefs
Create a structured dataset for a business question that does not fit a standard list product.
Start with your criteria
Tell us the market you need to reach.
Share your audience, filters, geography, and required fields. We’ll use that brief to scope the dataset.